Your strategic design partner.
Studio Shed is the design practice of Sarah Underwood, a seasoned freelance designer and creative operating from her garden studio, affectionately known as "the shed," in Leeds, UK.
With over 15 years of experience in the industry, Sarah has honed her expertise in developing compelling national campaigns, crafting distinctive branding, designing effective shopper journeys, and producing engaging social content.
Studio Shed was founded on the idea that design is strongest when it grows from collaboration. The name reflects a space that is both practical and creative - a place where ideas are shared, refined, and built into thoughtful solutions. Just as a shed serves as a workshop for making, Studio Shed functions as a space for collaboration - ideas take shape, visual identities are crafted, and every brand is nurtured to grow.
MA Advertising & Design
Distinction • University of Leeds, 2010
BA (Hons) Graphic and Communication Design
Upper Second Class (2.1) • University of Leeds, 2009
Also, 2nd place World Coal Carrying Championships 2019, and Sarah has played tennis with Shania Twain.
Working with me
I work with brands
I work with directly with brands (large and small) in the UK, Europe and beyond, across disciplines such as brand communications, advertising, digital and press - whatever is needed, I can help.
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I work with agencies
I work in collaboration with creative agencies across the UK. I can be an extension of your studio or marketing team, or send me a brief and I can send back a client ready response.
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I work with businesses
I work with businesses and entrepreneurs from theatre companies to running coaches, writers to sports teams. Running a small business is hard - I can help you tackle your brand and communication challenges.
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I work with universities and schools
I’m passionate about sharing my experiences of 15+ years in the creative industries to widen learning within further education.
What clients say
“Sarah is a great designer who can absolutely nail a brief. Wholeheartedly recommend her!”
Ken Leung
Creative Content Manager, Arla Foods UK
“Sarah has produced outstanding design work for our business. She has been instrumental in creating a clean, modern and colourful brand for the business since its inception. Sarah has understood our needs perfectly and shows intelligence and tact in interpreting our ethos.
Wayne Philips
Deputy CEO, Captiva Learning
“Sarah is a first-class freelancer who we’ve used for many years now. She’s creative, reliable, accurate and understands a brief. She’s great to have around and integrates seamlessly with our in-house Studio team. We really rate Sarah.”
Adrian Johnson
Managing Director & Founder, Umpf
“Sarah is our go-to designer for anything out of our in-house design skills. Sarah immediately understands a brief, working to tight deadlines and always manages to produce designs that match our ideas and exceed our expectations!”
Sally Bryant-Haswell
Head of Marketing Campaigns, Open ECX
“She is one of the greatest designers I have had the pleasure to work with in my twenty years as a marketeer. I am confident that her visual work across my business has been instrumental in it's success over the past twelve months.”
Allie Bailey
Entrepreneur
“Sarah understands what we need as a business and the market we target. Through the whole process she made sure we were up to date with the progress and kept to deadlines. I would strongly recommend Sarah - someone I will be working with for years to come. ”
Scott Warner
Telecoms Business Consultant