Creating a buzz - craft, colour, and a cause
Bee the Change - Westgate Oxford
Completed in a freelance capacity with the team at Umpf.
Westgate Oxford needed a distinct event identity to support Swarm - a striking installation by artist Leonie Bradley, commissioned to highlight the vital role of bees and inspire small, positive actions to protect them. We developed an identity that balanced artistic sensitivity with family-friendly appeal—bridging the gap between a thought-provoking art piece and an engaging Easter campaign.
The brief
- Event identity
- Advertising
- Social media design
- Event hoardings
When
2023
To bring the experience to life, we created a vibrant event identity that extended across the entire activation. From branded event spaces to signage and wayfinding, every touchpoint was designed to feel cohesive, welcoming, and on-theme. Informational panels were introduced throughout the space to educate visitors on the importance of bees and simple steps they could take to help — adding depth to the installation and turning a fun family activity into a moment of real awareness.
