Landsec - Student Night Event Identity

Completed in a freelance capacity with the team at Umpf.

Landsec tasked us with developing a bold, standout event identity that could unify three distinct event concepts - ‘Student Shopper Sweep’, ‘Student Night’, and ‘Student Offers’ - across nine of their key retail destinations. The identity needed to be not only visually striking and unique, but also versatile enough to adapt seamlessly across a variety of touchpoints, while aligning with Landsec’s refreshed corporate brand.